case study 

CLIENT_ Trunk India
INDUSTRY_ ADVENTURE TRAVEL

RESULTS

Trunk is now the leading operator for women group travel to India.  The boutique, adventure travel company attracts guests from around the world, selling out tours more than 12 months in advance. 

HOW WE GOT THERE

No trends or gimmicks. Just a clear message and a consistent execution.

In essence, we created a story for guests to step into, allowing the potential guests to easily read themselves into Trunk's narrative.

The story was simplified down into its essence as a 'one-liner' and placed across all marketing platforms.

The One-Liner

We take women travellers on a two-week, group adventure through India, guiding them through the secret spots and local highlights so they can authentically experience what this incredible country has to offer whilst holidaying with like-minded people.

Key Pillars

We also did deep work understanding the customer profile and then created content that spoke to their needs. Examples of this included
 

- Adventure - Breaking the monotony of daily life

- Letting Go - Leaving responsibilities behind

- Wellbeing - Putting yourself first

Content Creation

We recreated the website entirely, ran meta ads, created social media content, designed itineraries and built a newsletter. All of the content fed into the deeper strategy work, addressing our audience's desires and fears.

The content across these touch points combine to create a seemless marketing funnel that inspires and converts browsers into actual travellers.

 TOUCH POINTS

You can view the work we did with Trunk on their website, social media

Website: www.trunkindia.com.au
Social Media: https://www.instagram.com/trunkindia

Watch the testimonial video below with Trunk Founder - Ali Barter