case study 

CLIENT_ Trunk India
INDUSTRY_ Adventure Travel
TIME FRAME_3 years

RESULTS

After three years working together, Trunk India is now the leading boutique operator for women group travel to India, attracting guests from Australia, UK, Europe and US.

Selling out well in advance,  Rain Machine created a boom in demand that has permitted Trunk to  double prices whilst expanding the amount and range of tours.

How did we do it?

In essence, we used writing, video and photography to create a story for guests to step into. 

The Story

We take women travellers on a two-week, group adventure through India, guiding them through the secret spots and local highlights so they can authentically experience what this incredible country has to offer whilst holidaying with like-minded people.

Key Pillars

We did deep work understanding the customer profile. This allowed us to created content that spoke to their needs. Examples of this included
 

- Adventure - Breaking the monotony of daily life

- Letting Go - Leaving responsibilities behind

- Wellbeing - Putting yourself first

Content Creation

Distinct from other tour operators, Trunk takes their travellers beyond the Taj Mahal and into the exciting street level experience of India.

We recreated the website, ran meta ads, setup lead generation for a thriving newsletter, created social media content, and designed itineraries. All of the content spoke to the needs, desires and concerns of the audience, which is why it converted so many potential travellers into paying guests. 

 TOUCH POINTS

You can view our work with Trunk on their website, social media and newsletter.

Website: www.trunkindia.com.au
Social Media: https://www.instagram.com/trunkindia

Watch the testimonial video below with Trunk Founder - Ali Barter