Get your travel business in front of your target audience.
Then convert them with a content marketing funnel.
And watch your brand flourish.
Get your travel business in front of your target audience.
Then convert them with a content marketing funnel.
And watch your brand flourish.
Let's begin with the fundamentals. What is marketing content and why does it matter?
Marketing content is the video, photography and writing on your website, social media and newsletter.
The content on these touch points work together to tell a story which emotionally connects with your customers.
If the content is mediocre, customers will simply ignore it. But when the content speaks to their psychology, they feel something when they see it and are moved to engage with your business.
Producing this level of marketing requires deep empathy for the customer, creativity and an intelligent strategy to tie everything together. That's where we come in.
THe process:
1. CONTENT strategy
We learn about your business and your target audience. We dive beneath the surface to establish your customer profiles, key content pillars and market positioning.
2. Content Creation
Now that we understand what your customers' psychology, we write, shoot and edit content.
3. CONTENT Distribution
We build a marketing funnel across your touch points and begin publishing the content across the website, organic social media, newsletter and paid ads.
4. Maximise Impact
Through A/B testing and data analysis, we keep creating and make adjustments to optimise the funnel and accelerate revenue.
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