Selected work
Before specialising in boutique travel, Rain Machine operated under the name We Are Anna, working across fashion, food, jewellery and film to create brand stories, content and campaigns for founder-led businesses.
ekoluv
CLIENT_ EKOLUV
INDUSTRY_ FASHION
EKOLUV is a Sydney-based boutique and online store offering customers the chance to rent and buy luxury designer fashion.
Up against larger brands with huge marketing budgets, it was challenging to stand out and build brand awareness.
SCOPE OF WORK
We made two videos for EKOLUV - one for their website home page and another more disruptive video for Instagram.
The 60 second wide-screen film video sits on their website, lifting online presence and increasing engagement.
For the second video, we combined fashion with facts - using dark industry truths to create a piece of content that felt both familiar and disruptive.
Click here for Website Video
Click here for Instagram Video (Higher Engagement than 95% of all previous posts)
Watch Client Testimonial - EKOLUV
Note: Rain Machine was previously called We Are Anna, which is why Emily refers to us by that name in the testimonial. We rebranded in 2025.
elizabeth peddey
CLIENT_ Elizabeth Peddey School of Cookery
INDUSTRY_ cooking education
We worked with Elizabeth Peddey School of Cookery to clarify its customer profiles, messaging and content pillars.
From there, Rain Machine created website copy, photography, video, Meta ads, organic social content and newsletter campaigns to attract new students and nurture them toward booking.
SCOPE OF WORK:
Website:
- Complete website rewrite
- Photography
- Video Testimonials
- Paid ad creation, management and optimisation
- Organic social content
- Newsletter integration
Newsletter
- Newsletter writing and campaign setup
- Course announcements and reminders.
- Audience nurturing toward booking
Browse the Cooking School's content here.
kerry rocks
CLIENT_ Kerry Rocks
INDUSTRY_ Jewellery
Kerry Rocks is a contemporary Australian jeweller crafting naturally powerful jewellery in honour of the feminine.
SCOPE OF WORK
Rain Machine worked with founder Kerry Beard to create a simple, elegant website video showing Kerry at work and giving customers a glimpse of the woman behind the brand.
The video helped give the brand a more personal, human presence online.
film work
CLIENT_ N/A
INDUSTRY_ FILM
A personal project by Rain Machine founder Jack Peddey, A Morning Ritual is a surreal three-minute film about personal renewal.
The film screened at multiple Australian film festivals, including Flickerfest and opening night at St Kilda Film Festival.
Watch the film here.